4 Lessons for creating loyalty programs that engage and keep customers. An estimated 90% of all companies – including ag companies – have some type of loyalty program, according to the recent loyalty program report from Accenture. The report goes on to tell us some even more alarming news from consumers that can confidently be projected to farmers, too. 71% of those surveyed claim loyalty programs do not engender loyalty ... Read More
Welcome to Marketing to Farmers
Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.
- Live-tweeting is an effective marketing tool to engage farmers 377 views | 0 comments
- Understanding how farmers use social media can improve your marketing 135 views | 0 comments
- Marketing to farmers poses a unique set of challenges 93 views | 0 comments
- Marketing to farmers at the county fair is a winning strategy 92 views | 0 comments
- How loyal is your loyalty program when marketing to farmers? 76 views | 0 comments