Marketing to today’s entitled farmers

Marketing to today’s entitled farmers

Three tips to keep your entitled farmer-customer happy. At a conference, I recently listened to a speaker talk about today’s entitled customer. He focused primarily on the millennial generation living in major cities, and how they just expect food, transportation and even late-night cocktail makings to show up at the push of a button. But it occurred to me, that this sense of entitlement isn’t limited to a generation or ... Read More
how farmers are utilizing the internet of things (iot)

Marketing to farmers now using the Internet of things

Farmers will rely on big data to help feed 9 billion people by 2050. “Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw material of the information age,” says Alec Ross in his book “The Industries of the Future”. The rising desire for big data in all industries is sweeping through agriculture, but not everyone knows how ... Read More