Tips to help brands market sustainability-related products and services to farmers. Whether new to the market or adding to your product portfolio, you’ll find that the market for...
Strategy
The Ag Influencer Goes Social
Understanding the value of social media influencers in agriculture This post was originally published in April 2020. It was edited to reflect industry updates. Influencers continue to be...
Marketers Eye Trends at Annual Equipment Conference Amid Industry Boom
R+K looks ahead to Association of Equipment Manufacturers Conference in Phoenix The Association of Equipment Manufacturers (AEM) annual conference kicks off November 10 in Phoenix,...
How Ag Marketers Can Prepare for an Equipment Boom
With optimism in the air, we provide tips for ag marketers to maximize engagement with eager audiences Last month we reviewed the fluctuating nature of the agriculture market and tips for...
Marketing to Ag Women Trails Growth of Women in Leading Agriculture Roles
A third of all farm operators in the U.S. are women. It is time for brands to explore developing a communication strategy that engages the female audience. When picturing a farmer, people...
We have a diversity problem in agriculture.
The marketer’s role in increasing diversity, expanding perspectives in farming The most recent Ag Census from 2017 tells us that 95% of U.S. farmers are white. The same census tells us...
Effective strategies to bridge the communication gap
In a multigenerational work environment like ag, successful communication requires acknowledging what enables effective message delivery to each unique generation. Between Generation Z and...
Understanding the how and when of decisions ensures better marketing to farmers
Factors to consider when developing your marketing plans. Marketing inputs to farmers have a lot of moving parts. To do it successfully, you need to understand how farmers make decisions:...
From sales pitch to steaks – how experiences have evolved the marketing game
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences....