integration of marketing and operations in ag thumb

The integration of operations and marketing in ag

You can’t have one task without the other. Marketing to Farmers views the farmer, rancher, veterinarian and ag dealer as the Chief Everything Officer. By that we mean they are the Chief Technology, Information, Marketing and Operations Officer, in addition ... Read More
The importance of audience in integrated marketing

The importance of audience in integrated marketing

We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been further from the truth. If only we had asked… Isn’t that the point? ... Read More
marketing precision ag tech

Questions to consider when marketing precision ag tech to farmers

Precision agriculture (or ag tech or digital farming) is hardly new technology, getting its commercial start in the early 1990s. But in recent years, we are seeing warp-speed adoption on the farm and even faster proliferation of new precision ag tools, platforms and systems ... Read More
top 7 steps to a successful product launch in the ag market

7 steps to a successful ag product launch

Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field trials to validate product performance and safety, and customer research to understand market needs and ensure market acceptance. Bringing a new product to the farm market also requires defining or reshaping your buyer personas – ... Read More
Local marketing

How local do you go when marketing to farmers?

From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative when looking at business in the 21st century. As more and more businesses are either online or have an online component, it takes an extra consideration as to how to market locally when customers can access businesses from ... Read More