Differentiate your brand when marketing to farmers

When every brand looks the same: how to stand out amongst the crowd

As the marketplace fills with competition, setting yourself apart is more important than ever. We all know that brand differentiation is key in standing out from the crowd and building loyalty. But, as new technologies emerge, generics gain traction and competition intensifies, differentiating brands in the ag space is getting more complicated and more necessary these days. There was a time when it seemed as if the same players were ... Read More
preparing for crisis management in agriculture marketing

Yes, you can plan for a crisis

How to manage the crisis before it happens. No one wants to go through a crisis. But crises do happen, even in ag – equipment fails, animal welfare activists go on the attack, a key executive goes to the competition, herbicide inventory falls way short of demand or a farmer is injured.  Unfortunately, most people don’t want to plan for a crisis. It can be an enormous amount of work ... Read More
Ag tech soil health marketing opportunities

A renaissance in agriculture means opportunity when marketing for farmers

Like ag tech, soil health is not a passing fad; and smart brands find ways to be part of the conversation. Once we recovered from the enormity of the Commodity Classic tradeshow, we realized we are witnessing a renaissance in agriculture, enabled by technology. An oxymoron? Perhaps. But one of the oldest agricultural principles, dating back centuries all the way to ancient civilizations, was one of the hottest topics at ... Read More
photography tips for marketing to farmers

Flashback to the basics of photography to make the old look new

When ag images start to look stale, focus on the features. The magic of photography captures a moment in time, a memory as it happened, color, texture and vision. It’s the total of our senses flattened into two dimensions, but powerful enough to evoke feelings and meaning. In ag advertising and brand marketing, it’s used to complement the heart and soul of our products and locations and capture the essence ... Read More
tips for creative testimonials

Sifting content through the sales funnel

Leading the ag industry with content marketing - The fine folks at Microsoft have reported that the average human attention span is eight seconds, shorter than that of a goldfish. That means we have to really up our game to keep you reading this, whether it hits you with emotion or hooks you with humor. You see, the power of persuasion ... Read More