marketing precision ag tech

Questions to consider when marketing precision ag tech to farmers

Precision agriculture (or ag tech or digital farming) is hardly new technology, getting its commercial start in the early 1990s. But in recent years, we are seeing warp-speed adoption on the farm and even faster proliferation of new precision ag tools, platforms and systems ... Read More
top 7 steps to a successful product launch in the ag market

7 steps to a successful ag product launch

Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field trials to validate product performance and safety, and customer research to understand market needs and ensure market acceptance. Bringing a new product to the farm market also requires defining or reshaping your buyer personas – ... Read More
Local marketing

How local do you go when marketing to farmers?

From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative when looking at business in the 21st century. As more and more businesses are either online or have an online component, it takes an extra consideration as to how to market locally when customers can access businesses from ... Read More
Differentiate your brand when marketing to farmers

When every brand looks the same: how to stand out amongst the crowd

As the marketplace fills with competition, setting yourself apart is more important than ever. We all know that brand differentiation is key in standing out from the crowd and building loyalty. But, as new technologies emerge, generics gain traction and competition intensifies, differentiating brands in the ag space is getting more complicated and more necessary these days. There was a time when it seemed as if the same players were ... Read More
preparing for crisis management in agriculture marketing

Yes, you can plan for a crisis

How to manage the crisis before it happens. No one wants to go through a crisis. But crises do happen, even in ag – equipment fails, animal welfare activists go on the attack, a key executive goes to the competition, herbicide inventory falls way short of demand or a farmer is injured.  Unfortunately, most people don’t want to plan for a crisis. It can be an enormous amount of work ... Read More