Understanding the value of social media influencers in agriculture This post was originally published in April 2020. It was edited to reflect industry updates. Influencers continue to be...
Social Media
The show must go on: A creative perspective on COVID challenges
Reimagined production is the key to creative success in ag marketing In a year of unrest and confusion, 2020 tested the creativity, experience, and resilience of every ag marketing...
The Ag Influencer as an Instagram Influencer
Understanding the value of Instagram influencers in ag With virtually all professional conferences being cancelled amid the COVID-19 pandemic, we’re staying optimistic by looking ahead to...
How the digital world has changed how we do business
An update on understanding how farmers use social media to improve marketing These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a...
To engage or disengage: when issues become obstacles on social media
Ban or not ban, that is the question. Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public...
7 Steps to a successful ag event
Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to...
Geofencing: how digital architecture comes to life
Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and...
Facebook’s faux pas: how Cambridge Analytica altered social media marketing
What it means for the security of ag marketing online It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center...
How local do you go when marketing to farmers?
From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative...