using-social media when marketing to farmers

How to get the most out of social media when marketing to farmers

Social media can be a useful way to connect and engage with farmers, as long as you use it the right way. Follow these tips to maximize the efficiency and effectiveness of your social media program ... Read More
how farmers use social media

Understanding how farmers use social media can improve your marketing

Farmers are increasingly active on social media, are you missing out? More and more farmers are actively engaging in social media platforms, for both personal and business reasons.  Understanding how they’re using platforms like YouTube and Facebook can enable your brand to deliver useful content at the right moment. In its early days, social media wasn’t much more than a way for teenagers and college students to let their friends ... Read More
Live-tweeting is an effective marketing tool to engage farmers

Live-tweeting is an effective marketing tool to engage farmers

Tips on live-tweeting to farmers from an ag event. We are just finishing a busy time for ag trade shows and conferences. During these events, I saw a number of ag marketers successfully using social media to connect with farmers and provide them with real-time updates. Farmer interest to connect with ag companies and brands through social media shows no signs of decline. According to the 2016 Successful Farming Media ... Read More
Content discovery for farmers

The importance of content discovery marketing to farmers

Creating good content is important, but making that content discoverable will increase credibility and effectiveness. Nielsen has a few interesting nuggets in their Trust in Advertising Survey that we as marketers (even ag marketers) need to consider. Turns out that people don’t trust marketers, but they do trust each other. 92 percent of people completely/somewhat trust recommendations from other people they know. 70 percent of people completely/somewhat trust consumer opinions ... Read More
The basics of marketing to farmers on LinkedIn

The basics of marketing to farmers on LinkedIn

You can reach a surprising number of farmers and ag professionals through LinkedIn. Most of us use LinkedIn nearly every day in our professional lives. But did you know it is also useful in connecting your ag brand with farmers? It’s easy to do if you apply the basics of LinkedIn. LinkedIn allows you to find members by geography, industry and other attributes. It also allows you to reach out ... Read More