Geofencing: how digital architecture comes to life

Geofencing: how digital architecture comes to life

Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to define space. It’s also the underlying foundation of precision ag. Enter telematics[i] - ... Read More
Facebook Cambridge Analytica scandal

Facebook’s faux pas: how Cambridge Analytica altered social media marketing

It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report revealed about 70 percent of the population actively uses social media. Amidst the 2016 elections in the U.S. and ... Read More
Local marketing

How local do you go when marketing to farmers?

From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative when looking at business in the 21st century. As more and more businesses are either online or have an online component, it takes ... Read More
10 tips to understand and utilize SEO

10 tips to understand and utilize SEO

In its infancy, the internet was a way to organically seek information about a product, service or location. But now, type a search word into Google and it’s more impossible than ever to miss that the first and final third of every browser page results contain ads, known as Pay-Per-Click (PPC) advertising ... Read More
trade show marketing opportunities

Trade shows offer non-stop opportunities for marketing to farmers

Tips to make your next trade show a worthwhile marketing experience. We recognize the value of ag trade shows and how these events support our marketing goals. We get the opportunity to connect with farmers, retailers and other industry influencers. Where else can you personally interact with so many of your target audiences in just ... Read More