Gut instinct decision making data analysis

How does the gut instinct factor into farming

When marketing to farmers, what does your gut tell you? Some call it intuition, others call it the pit of your stomach, and everyone can feel the effects of it. What we’re referring to is your gut instinct. As Today’s Farm reports, farmers have traditionally relied on their gut instinct to make important decisions, based on years of experience and generations of information and practice handed down. However, as technology ... Read More
marketing to farmers measurement metrics

Top 10 metrics to measure when marketing to farmers

What to measure to make your marketing effective. We recently discussed that both quality and quantity matter when it comes to metrics. Farmers and the ag industry have unique needs and spend considerably more time in the field than their counterparts outside of ag. The various types of metrics to collect are more objective and are intended to provide data that can enable you to better provide the ag community ... Read More
metrics quality impact outcome

Evaluation: determining value might be more than a numbers game when marketing to farmers

Quality and quantity are equally important when it comes to metrics. Yield is a farmer’s output, but as marketers and brand stewards, what is ours? If we are successful, it is the partnership of a farmer with our brand. A more likely outcome is that we have had some impact of recognition, and farmers know who we are and what we can do for them.  If that’s the case, what ... Read More
scientific credibility when marketing to farmers

The importance of scientific credibility when marketing to farmers

Giving credit to your sources will have a lasting effect. Farming is increasingly reliant on science and new discoveries. From herbicide-tolerant traits to building fully-automated dairies, farming has become contingent upon the brightest of minds.  And the key to communicating this science to farmers is credibility. Credibility is built through research, trials, peer reviews and publications.  It requires dozens of years, grants, and millions of dollars to earn that credibility ... Read More
Data Science to market to farmers

Data Science doesn’t have to be hard when marketing to farmers

All I ever needed to know about Data Science I learned in Driver’s Ed. A few years ago, Harvard Business Review called Data Science “The Sexiest Job of the 21st Century”. Since then, Data Science has moved front and center in almost every industry with the promise of being able to turn mountains of data into actionable insights. In its simplest form, Data Science is essentially a merging of multiple ... Read More