5 benefits to using third-party metric services when marketing to farmers

5 benefits to using third-party metric services when marketing to farmers

Third-party services offer additional metrics, insights into farmers’ preferences and behavior and confidence in your own metrics. We frequently discuss how important data is when making informed business or marketing decisions. In earlier posts, we’ve covered the importance of setting up your analytics and recording your own data wherever possible. However, there are also a variety of third-party metric services that can add additional insight. A quick glance at your ... Read More
Ag Marketing During a Downturn

Don’t stop marketing to farmers during a downturn

Farmers expect you to ride through recessions with them, and need assurance you are there for the long haul. Recessions don’t last forever. But the damage marketers may inflict on their brands during a recession could. When markets go down and stay down, companies hunker to weather the sagging economy. We see it in this current ag recession. Companies gouge marketing budgets, because it’s easier than cutting production costs or ... Read More
Turn Research into Insights

Use the 5 whys to turn research into insights when marketing to farmers

The true value of research in marketing to farmers comes from looking beyond the numbers to see insights, which can be surprisingly easy to do once you know your subject. Excitement can quickly turn to disappointment when you discover that insights promoted by researchers are often data points only. Don’t get me wrong, data is important, as is well-executed research. As an ag marketer, I pride myself on knowing farmers’ ... Read More
Farmer CFO mindset at trade shows

Marketing insight from Commodity Classic: The CFO mindset of farmers is in charge

Observations at Commodity Classic from the Marketing to Farmers team As we prepared for Commodity Classic, our team wondered what the mood of farmers would be. From our observations, eavesdropping and conversations, we concluded the mood was cautiously optimistic. Mike McGinnis at Successful Farming suggested there was measured optimism. What we witnessed was the CFO of the farm was in-charge of the trade show experience.  Business Management and Data Hold ... Read More
2017 Commodity Classic

The Marketing to Farmers team is heading to Commodity Classic

We’re taking our Farmer, Ethnographer, Reporter and Marketer hats to San Antonio. This week, the Marketing to Farmers team heads to San Antonio to attend the 2017 Commodity Classic. We look forward to the conference every year. It’s the perfect combination of education and connection – we’ll meet with clients, reconnect with friends and make new ones – with a splash of exhaustion. We’ll also observe, rub elbows with and ... Read More