Tips to help brands market sustainability-related products and services to farmers. Whether new to the market or adding to your product portfolio, you’ll find that the market for...
Marketing Sustainable Ag? It’s emotional.
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Public Relations
IALF: Developing Policy and Decision Makers for the Agricultural Industry
Though agriculture has always been a vital sector of the U.S. economy, the pandemic we’ve experienced since the start of 2020 has reinforced just how essential its workforce is to each of...
The Ag Influencer as an Instagram Influencer
Understanding the value of Instagram influencers in ag With virtually all professional conferences being cancelled amid the COVID-19 pandemic, we’re staying optimistic by looking ahead to...
From sales pitch to steaks – how experiences have evolved the marketing game
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences....
Recognizing the roots of America this Independence Day
Thank you to the farmers who have fought for and developed the foundation of our country. This Thursday marks the 243rd celebration of our great country’s independence. Many of us will...
Marketing to Farmers to participate in AgTech Nexus in Chicago
The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of 1871, a tech incubator in the...
STEM and STEAM: Making ag an educational priority
Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in...
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse,...
Advocacy for farmers is more than a marketing task
Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we...