CRISPR technology – let’s start the conversation from a better place this time

CRISPR technology – let’s start the conversation from a better place this time

A look back on GMOs and lessons learned. By now, most people have heard of CRISPR technology and associate it with genetic manipulation, but ... Read More
The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the audience laughed, he continued to discuss his daughter’s education and, as a young woman in 2018, her consideration to enter the family farming business. What’s impossible to miss at Corn College is ... Read More
Happy 4th of July to farmers

Recognizing the roots of America this Independence Day

Thank you to the farmers who have fought for and developed the foundation of our country. This Wednesday marks the 242nd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard barbecue. As you sit down to enjoy your perfectly cooked cheeseburger or bite into that hot, buttery ear of sweetcorn, don’t forget to thank one of the ... Read More
From cup to cone, celebrate National Dairy Month!

From cup to cone, celebrate National Dairy Month!

Let’s say thanks to the dairy industry. As we wrap up the month of June, please join Marketing to Farmers with a glass of chilled milk as we toast all those involved in U.S. dairy production, in celebration of National Dairy Month! Established in 1937 as National Milk Month, it began as a way to promote the benefits of drinking milk and increase consumption when the commodity was at a ... Read More
top 7 steps to a successful product launch in the ag market

7 steps to a successful ag product launch

Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field trials to validate product performance and safety, and customer research to understand market needs and ensure market acceptance. Bringing a new product to the farm market also requires defining or reshaping your buyer personas – ... Read More