Saying thanks on National Farmers Day

Saying thanks on National Farmers Day

Recognizing farmers' contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and shoes to the items in our medicine cabinet, many derive from the corn, soy and cotton that grow in the fields across America. And ... Read More
Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates engagement between the customer and the brand. So how do brands present the customer journey and embrace it, so that it enhances every encounter? It’s imperative that the brand first illustrates a variety of personas, the characteristics of ... Read More
CRISPR technology – let’s start the conversation from a better place this time

CRISPR technology – let’s start the conversation from a better place this time

A look back on GMOs and lessons learned. By now, most people have heard of CRISPR technology and associate it with genetic manipulation, but ... Read More
The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the audience laughed, he continued to discuss his daughter’s education and, as a young woman in 2018, her consideration to enter the family farming business. What’s impossible to miss at Corn College is ... Read More
Happy 4th of July to farmers

Recognizing the roots of America this Independence Day

Thank you to the farmers who have fought for and developed the foundation of our country. This Wednesday marks the 242nd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard barbecue. As you sit down to enjoy your perfectly cooked cheeseburger or bite into that hot, buttery ear of sweetcorn, don’t forget to thank one of the ... Read More