Media monitoring tips

4 media monitoring tips for marketing to farmers

Here’s how you can best use media monitoring services to track media coverage and help evaluate campaign success. Long before digital press releases or even the internet, marketing and PR professionals were forced to track media placements the old-fashioned way: manually. But with media outlets now operating 24 hours a day, seven days a week, many organizations find it increasingly difficult to their track marketing communications material. Fortunately, today, media ... Read More
Investing in youth and education has a place in marketing to farmers

Investing in youth and education has a place in marketing to farmers

Marketing and communications resource plans cannot afford to cut investment in the future of agriculture. Think again before you let your support of ag education and youth programs fall victim to the budget squeeze. Sure, contributions and sponsorships made this year probably won’t directly make the cash register ring in the same fiscal year, but there are many intangible benefits that go beyond sales and marketing. Whether in the form ... Read More
Live-tweeting is an effective marketing tool to engage farmers

Live-tweeting is an effective marketing tool to engage farmers

Tips on live-tweeting to farmers from an ag event. We are just finishing a busy time for ag trade shows and conferences. During these events, I saw a number of ag marketers successfully using social media to connect with farmers and provide them with real-time updates. Farmer interest to connect with ag companies and brands through social media shows no signs of decline. According to the 2016 Successful Farming Media ... Read More
How to measure earned media when marketing to farmers

How to measure earned media when marketing to farmers

Are you monitoring what matters? Communications program measurement has long revolved around audience reach. Call it audience, impressions, viewers or subscribers – a lot of marketers seem to believe that big numbers automatically correlate to big success. How wrong they are. As the Institute for Public Relations describes, audience figures report only the potential number of people who might have seen your message. These raw numbers do little to nothing ... Read More
Happy Holidays from Marketing to Farmers

Happy Holidays! From Diane and Jeff at MarketingtoFarmers.com

Happy Holidays to you and your families from Diane and Jeff at MarketingtoFarmers.com. Diane Martin and Jeff Walter want to wish you all a very Merry Christmas and a Happy New Year! Travel safely and enjoy your friends and family ... Read More