Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against...
Metrics
5 benefits to using third-party metric services when marketing to farmers
Third-party services offer additional metrics, insights into farmers’ preferences and behavior and confidence in your own metrics. We frequently discuss how important data is when...
4 media monitoring tips for marketing to farmers
Here’s how you can best use media monitoring services to track media coverage and help evaluate campaign success. Long before digital press releases or even the internet, marketing and PR...
How to measure earned media when marketing to farmers
Are you monitoring what matters? Communications program measurement has long revolved around audience reach. Call it audience, impressions, viewers or subscribers – a lot of marketers seem...
Maximize your event marketing plan through metrics, improving your ROI and farmers’ value received
Using metrics to understand the impact of your farmer event can lead to greater success at future events. Marketing Manager: Our customer event was GREAT! CEO: How do know? Marketing...
When marketing to farmers make sure to use data that is actionable and specific
Farmers’ business savvy is increasing along with everyone else’s and they rely ever more heavily on analysis and data to make their decisions. Every business uses analytics to help guide...