5 benefits to using third-party metric services when marketing to farmers

5 benefits to using third-party metric services when marketing to farmers

Third-party services offer additional metrics, insights into farmers’ preferences and behavior and confidence in your own metrics. We frequently discuss how important data is when making informed business or marketing decisions. In earlier posts, we’ve covered the importance of setting up your analytics and recording your own data wherever possible. However, there are also a variety of third-party metric services that can add additional insight. A quick glance at your ... Read More
4 media monitoring tips for marketing to farmers

4 media monitoring tips for marketing to farmers

Here’s how you can best use media monitoring services to track media coverage and help evaluate campaign success. Long before digital press releases or even the internet, marketing and PR professionals were forced to track media placements the old-fashioned way: manually. But with media outlets now operating 24 hours a day, seven days a week, many organizations find it increasingly difficult to their track marketing communications material. Fortunately, today, media ... Read More
How to measure earned media when marketing to farmers

How to measure earned media when marketing to farmers

Are you monitoring what matters? Communications program measurement has long revolved around audience reach. Call it audience, impressions, viewers or subscribers – a lot of marketers seem to believe that big numbers automatically correlate to big success. How wrong they are. As the Institute for Public Relations describes, audience figures report only the potential number of people who might have seen your message. These raw numbers do little to nothing ... Read More
Maximize your event marketing plan through metrics, improving your ROI and farmers’ value received

Maximize your event marketing plan through metrics, improving your ROI and farmers’ value received

Using metrics to understand the impact of your farmer event can lead to greater success at future events. Marketing Manager: Our customer event was GREAT! CEO: How do know? Marketing Manager: I talked to the sales team and they said all the farmers had a great time. Ever been in a similar discussion? Events are important to most agri-marketers’ plans. They can be personal, provide a great chance for sharing ... Read More
Using data when marketing to farmers

When marketing to farmers make sure to use data that is actionable and specific

Farmers’ business savvy is increasing along with everyone else’s and they rely ever more heavily on analysis and data to make their decisions. Every business uses analytics to help guide their decisions. Technology and the proliferation of data collection allows these metrics to become both more robust and more specific. Your favorite sports team uses analytics. Your company’s finance department uses analytics. Your customers do, too. In all of these ... Read More