Ad placement is driven by customer data, rather than the buyer This post was originally published in July 2020. It has been edited to reflect industry updates. Initially, the only way we...
Media
B2B Tunes into the New Podcast Advertising Age
Podcast advertising is evolving—fast. Here’s how to evolve your B2B marketing plan right along with it. We are a podcast nation. You’ll be hard pressed to find a friend or neighbor who...
Seizing the Potential of Data Through Ad Serving to Farmers
An evolving digital landscape has ripened the opportunity for Ag marketers to reach farmers through digital channels and enhanced their tools for maximizing every campaign. The digital...
Using the full Digital Targeting Toolkit for Agricultural Marketing
Ag marketers follow these digital best practices to reach the farmer audience. As farmers continue to make greater use of digital tools and information, the options for digital marketing...
What You Need to Know About Endemic and Programmatic Advertising
Ad placement is driven by customer data, rather than the buyer When it comes to planning the use of digital media to reach farmers, marketers have begun to view ad placement the way they...
Making the media work to the ag advantage
5 tips to ag interview success. Between Mother Nature and her annual revolt of hurricanes, fires and floods, the politics of tariffs, an ongoing trade war, the regular flow of activism...
Make the webinar a more useful tool in marketing to farmers
Tips to drive better farmer engagement and boost your brand. Just like you, farmers receive numerous webinar invitations. With so many things to do in a day, a webinar is a major time...
Regarding the radio: fine-tuning to ag
Keeping radio relevant in the media mix Radio is the one medium that has stood the test of time, bypassing technological challenges in all landscapes to maintain broadcast communication....
The evolving ag media landscape and its fit in marketing to farmers
As new technologies emerge and budgets get tighter, don’t fall for the false dilemma, leverage all your tools. While at Commodity Classic, I had a chance to address a room full of ag media...