3 ways marketing can help sales simplify decision making for farmers

3 ways marketing can help sales simplify decision making for farmers

Information overload can delay or abandon purchase decision making We can try to deny it, but digital channels now own a larger part of the purchase-decision process in agriculture. It’s as much as most other industries and will only continue growing as new channels emerge. With that trend, the traditional role of Sales as “one-to-one connectors” and “closers” is being supplanted by more digitally savvy counterparts in Marketing, Customer Service ... Read More