Micromoments - marketing that matters in ag

Micromoments – marketing that matters in ag

Consistency is the key to marketing micromoments In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a digital or mobile device. Each time we pick up our phone or tablet from ... Read More
What you need to know about mobile video when marketing to farmers

What you need to know about mobile video when marketing to farmers

The demands of mobile are unique; know what you’re up against. Feel free to debate smartphone adoption rates and quality of cell coverage for farmers. But farmers have smartphones, and short-form video ... Read More
Geofencing: how digital architecture comes to life

Geofencing: how digital architecture comes to life

Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to define space. It’s also the underlying foundation of precision ag. Enter telematics[i] - ... Read More
how farmers are utilizing the internet of things (iot) 298x200

The Internet of Things impacts how we think about marketing

Farmers’ reliance on big data is evolving agricultural technology like never before. “Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw material of the information age,” says Alec Ross in his book “The Industries of the Future”. The rising desire for big ... Read More
10 tips to understand and utilize SEO

10 tips to understand and utilize SEO

In its infancy, the internet was a way to organically seek information about a product, service or location. But now, type a search word into Google and it’s more impossible than ever to miss that the first and final third of every browser page results contain ads, known as Pay-Per-Click (PPC) advertising ... Read More
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