how farmers use social media

Understanding how farmers use social media can improve your marketing

Farmers are increasingly active on social media, are you missing out? More and more farmers are actively engaging in social media platforms, for both personal and business reasons.  Understanding how they’re using platforms like YouTube and Facebook can enable your brand to deliver useful content at the right moment. In its early days, social media wasn’t much more than a way for teenagers and college students to let their friends ... Read More
Farmers are mobile and your email marketing should be, too

Farmers are mobile and your email marketing should be, too

Making the point and making it portable: engaging a farmer on-the-go. According to a Farm Journal Media survey, the majority of farmers already use smartphones and tablets. Nearly 90 percent of farmers will soon own a smartphone. In addition, 75 percent use smartphones for email. Is your email readable on a smartphone? If you create an email for farmers and review it in Outlook or on a desktop, you are ... Read More
The internet is your new tradeshow

The internet is your new tradeshow when marketing to farmers

In the world of ag, online customer advocacy is rapidly becoming the initial research and “kick the tires” opportunity for your brand. Farmers are like us. Sounds obvious enough, but sometimes it takes some good old-fashioned conversation to remind us of that. While home the other weekend, I was talking to my dad (an Illinois corn and soy farmer) about one of the newer herbicides on the market this year ... Read More
Live-tweeting is an effective marketing tool to engage farmers

Live-tweeting is an effective marketing tool to engage farmers

Tips on live-tweeting to farmers from an ag event. We are just finishing a busy time for ag trade shows and conferences. During these events, I saw a number of ag marketers successfully using social media to connect with farmers and provide them with real-time updates. Farmer interest to connect with ag companies and brands through social media shows no signs of decline. According to the 2016 Successful Farming Media ... Read More
Hindsight insights learning from the past

Hindsight can be foresight when marketing to farmers

Being smart and being creative with insight from the past is the best policy. Oddly enough, marketing can be like farming. Just like farmers must grow and adapt to the conditions a season doles out to them, so must the people who market to them. And like the weather, it’s not always easy to predict where we’ll be as an industry a year or so after a campaign makes its ... Read More