Tips to help brands market sustainability-related products and services to farmers. Whether new to the market or adding to your product portfolio, you’ll find that the market for...
Customer Insights
Marketers Eye Trends at Annual Equipment Conference Amid Industry Boom
R+K looks ahead to Association of Equipment Manufacturers Conference in Phoenix The Association of Equipment Manufacturers (AEM) annual conference kicks off November 10 in Phoenix,...
How Ag Marketers Can Prepare for an Equipment Boom
With optimism in the air, we provide tips for ag marketers to maximize engagement with eager audiences Last month we reviewed the fluctuating nature of the agriculture market and tips for...
How to Facilitate Crucial Conversations in Agriculture
Key principles for successful communication about polarizing topics A few months ago, we shared that I was selected for the Illinois Agricultural Leadership Foundation Class of 2022. We...
Effective strategies to bridge the communication gap
In a multigenerational work environment like ag, successful communication requires acknowledging what enables effective message delivery to each unique generation. Between Generation Z and...
From sales pitch to steaks – how experiences have evolved the marketing game
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences....
Marketing to the pessimist and optimist in every farmer
3 Questions to help your brand optimize its appeal by targeting the right mindset. Most entrepreneurs have dueling mindsets of optimism and pessimism, and both can lead to success. The...
From elsewhere to ag marketing
The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative...
Millennials continue to be the future when marketing to farmers
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of...