Millennial farmers are more brand loyal than you expect

Using marketing to encourage brand loyalty among millennial farmers

Taking a personal approach to reach millennials will pay off in the long run. Recently we’ve had some discussion in our office about how and whether the brand loyalty of Millennial farmers is different from older generations on the farm. When it comes to choosing crop inputs and equipment, they don’t automatically buy what their ... Read More
Get on the farm (if you want to better understand how to market to farmers)

Get on the farm (if you want to better understand how to market to farmers)

Win a farmer’s attention and earn his or her respect with third-party partnerships. The greatest challenge for ag marketers is winning a farmer’s attention and earning credibility. For people who don’t punch a time clock, the workday is tremendously stretched for those who provide our food and fiber. That time isn’t spent leaning on a ... Read More
How to connect with farmers

4 ways that connections are key when marketing to farmers

Connect solutions and call to action to farmers’ needs and their bottom line. You’ve always heard, and maybe seen for yourself, that “It’s not what you know, but who you know.” Throughout our professional lives, these “who you know” connections are key. With marketing to farmers, the “what” is as important as the “who” in ... Read More
Is it time to reprioritize first-generation farmers in your marketing plans?

Is it time to reprioritize first-generation farmers in your marketing plans?

Young, first-generation farmers represent unique opportunities for evolution and growth for ag brands. Agriculture suffers from a shortage of talent. We see it in all facets of ag, throughout the production and value chain and even at ag universities. One shortage that has captured media and governmental attention – and is overlooked by many ag ... Read More
Using facts vs. emotions to drive marketing to farmers

Using facts vs. emotions to drive marketing to farmers

The right blend of emotion and facts makes for a compelling marketing message to farmers. Emotion and B2B marketing There’s quite a bit of conversation out there about B2B marketing and what drives the B2B purchase decisions – facts or emotions. Much of that conversation ends with emotion winning. But what about the farmers out ... Read More