Farm Progress Show 2018 Ray Slach interview

Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life

In addition to checking out the latest in farm products, services, machinery and technology, we had the opportunity to meet several farmers and take a pulse on what drives them to farm in 2018 ... Read More
The importance of audience in integrated marketing

The importance of audience in integrated marketing

We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been further from the truth. If only we had asked… Isn’t that the point? ... Read More
Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates engagement between the customer and the brand. So how do brands present the customer journey and embrace it, so that it enhances every encounter? It’s imperative that the brand first illustrates a variety of personas, the characteristics of ... Read More
The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the audience laughed, he continued to discuss his daughter’s education and, as a young woman in 2018, her consideration to enter the family farming business. What’s impossible to miss at Corn College is ... Read More
Gut instinct decision making data analysis

How does the gut instinct factor into farming

When marketing to farmers, what does your gut tell you? Some call it intuition, others call it the pit of your stomach, and everyone can feel the effects of it. What we’re referring to is your gut instinct. As Today’s Farm reports, farmers have traditionally relied on their gut instinct to make important decisions, based on years of experience and generations of information and practice handed down. However, as technology ... Read More