The internet is your new tradeshow

The internet is your new tradeshow when marketing to farmers

In the world of ag, online customer advocacy is rapidly becoming the initial research and “kick the tires” opportunity for your brand. Farmers are like us. Sounds obvious enough, but sometimes it takes some good old-fashioned conversation to remind us of that. While home the other weekend, I was talking to my dad (an Illinois corn and soy farmer) about one of the newer herbicides on the market this year ... Read More
Marketing to 5 Generations of Farmers

Marketing to 5 generations of farmers

Insights into the unique mindsets and marketing opportunities for ag brands. Today, five generations are active on the farm – Matures, Baby Boomers, GenXers, Millennials and GenZers. Across these generations, we see similarities in their passion for agriculture, instinct and ingenuity that go into raising crops or livestock. We also see dramatic attitudinal and behavioral differences. Ag brands should leverage these for targeted messaging and channel selection to gain better engagement ... Read More
Farmer CFO mindset at trade shows

Marketing insight from Commodity Classic: The CFO mindset of farmers is in charge

Observations at Commodity Classic from the Marketing to Farmers team As we prepared for Commodity Classic, our team wondered what the mood of farmers would be. From our observations, eavesdropping and conversations, we concluded the mood was cautiously optimistic. Mike McGinnis at Successful Farming suggested there was measured optimism. What we witnessed was the CFO of the farm was in-charge of the trade show experience.  Business Management and Data Hold ... Read More
2017 Commodity Classic

The Marketing to Farmers team is heading to Commodity Classic

We’re taking our Farmer, Ethnographer, Reporter and Marketer hats to San Antonio. This week, the Marketing to Farmers team heads to San Antonio to attend the 2017 Commodity Classic. We look forward to the conference every year. It’s the perfect combination of education and connection – we’ll meet with clients, reconnect with friends and make new ones – with a splash of exhaustion. We’ll also observe, rub elbows with and ... Read More
Using data when marketing to farmers

When marketing to farmers make sure to use data that is actionable and specific

Farmers’ business savvy is increasing along with everyone else’s and they rely ever more heavily on analysis and data to make their decisions. Every business uses analytics to help guide their decisions. Technology and the proliferation of data collection allows these metrics to become both more robust and more specific. Your favorite sports team uses analytics. Your company’s finance department uses analytics. Your customers do, too. In all of these ... Read More