Tips to help brands market sustainability-related products and services to farmers. Whether new to the market or adding to your product portfolio, you’ll find that the market for...
Marketing Sustainable Ag? It’s emotional.
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Content Marketing
The show must go on: A creative perspective on COVID challenges
Reimagined production is the key to creative success in ag marketing In a year of unrest and confusion, 2020 tested the creativity, experience, and resilience of every ag marketing...
Facebook’s faux pas: how Cambridge Analytica altered social media marketing
What it means for the security of ag marketing online It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center...
10 ways to repurpose content
Your guide to getting the most out of content already created. As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content...
A renaissance in agriculture means opportunity when marketing for farmers
Like ag tech, soil health is not a passing fad; and smart brands find ways to be part of the conversation. Once we recovered from the enormity of the Commodity Classic tradeshow, we...
Flashback to the basics of photography to make the old look new
When ag images start to look stale, focus on the features. The magic of photography captures a moment in time, a memory as it happened, color, texture and vision. It’s the total of our...
Sifting content through the sales funnel
Leading the ag industry with content marketing The fine folks at Microsoft have reported that the average human attention span is eight seconds, shorter than that of a goldfish. That means...
The importance of content discovery marketing to farmers
Creating good content is important, but making that content discoverable will increase credibility and effectiveness. Nielsen has a few interesting nuggets in their Trust in Advertising...
3 ways marketing can help sales simplify decision making for farmers
Information overload can delay or abandon purchase decision making We can try to deny it, but digital channels now own a larger part of the purchase-decision process in agriculture. It’s...