Content discovery for farmers

The importance of content discovery marketing to farmers

Creating good content is important, but making that content discoverable will increase credibility and effectiveness. Nielsen has a few interesting nuggets in their Trust in Advertising Survey that we as marketers (even ag marketers) need to consider. Turns out that people don’t trust marketers, but they do trust each other. 92 percent of people completely/somewhat trust recommendations from other people they know. 70 percent of people completely/somewhat trust consumer opinions ... Read More
3 ways marketing can help sales simplify decision making for farmers

3 ways marketing can help sales simplify decision making for farmers

Information overload can delay or abandon purchase decision making We can try to deny it, but digital channels now own a larger part of the purchase-decision process in agriculture. It’s as much as most other industries and will only continue growing as new channels emerge. With that trend, the traditional role of Sales as “one-to-one connectors” and “closers” is being supplanted by more digitally savvy counterparts in Marketing, Customer Service ... Read More
Brand content marketing to farmers

Branded content vs. content brand when marketing to farmers

The long-term value of building a content brand. Content marketing is all the rage. A quick search of the googles generated a list of 59 national content marketing conferences in the United States, just in 2016. 59! It seems that we, as an industry, have realized the potential that content marketing offers. Or perhaps, the industry within our industry has realized the potential to generate revenue with content marketing conferences ... Read More
Building marketing content for farmers in two simple steps

Building marketing content for farmers in two simple steps

Content marketing is critical for most brands, but it doesn’t have to be hard. Content marketing is a key focus on most marketing plans today, but I believe it has an even stronger fit within our agricultural space. We have always been a tight industry that revolves around relationships.  We want to know the people we are doing business with, we want to understand them so we can build long-term ... Read More