Reimagined production is the key to creative success in ag marketing In a year of unrest and confusion, 2020 tested the creativity, experience, and resilience of every ag marketing...
Branding
Marketing to Ag Women Trails Growth of Women in Leading Agriculture Roles
A third of all farm operators in the U.S. are women. It is time for brands to explore developing a communication strategy that engages the female audience. When picturing a farmer, people...
The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers...
How ag brands save themselves in 21st century media
The importance of brand safety in a changing media market. In its simplest form, the concept of brand safety is the protection of a brand against the placement of or exposure to...
6 ways to credibly empathize with farmers in marketing
Build credibility and farmer trust with empathy. Empathy is at the core of content development. And we know that empathy in marketing plays a crucial role in establishing brand credibility...
When every brand looks the same: how to stand out amongst the crowd
As the marketplace fills with competition, setting yourself apart is more important than ever. We all know that brand differentiation is key in standing out from the crowd and building...
Don’t stop marketing to farmers during a downturn
Farmers expect you to ride through recessions with them, and need assurance you are there for the long haul. Recessions don’t last forever. But the damage marketers may inflict on their...
Investing in youth and education has a place in marketing to farmers
Marketing and communications resource plans cannot afford to cut investment in the future of agriculture. Think again before you let your support of ag education and youth programs fall...
M&As add complexity when marketing to farmers
Plan for open, honest communications to address concerns. We live in a time of record global merger and acquisition (M&A) activity in the ag sector. With each M&A announcement,...