by Diane Martin | Dec 6, 2019 | digital |
Farmers’ reliance on big data is evolving agricultural technology like never before. “Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw material of the information age,” says Alec Ross in his book “The...
by Diane Martin | Oct 1, 2019 | strategy |
Factors to consider when developing your marketing plans. Marketing inputs to farmers have a lot of moving parts. To do it successfully, you need to understand how farmers make decisions: the stages in the decision-making process, the timing and the resources farmers...
by Diane Martin | Sep 4, 2019 | advertising |
Too many brands are swimming in the sea of emotional sameness. Flip through a handful of farm magazines and you’ll notice much of the advertising skews toward feature-benefit messaging, fact-filled headlines and bullet points. Some advertising does ladder up to...
by Diane Martin | Aug 6, 2019 | customer insights |
3 Questions to help your brand optimize its appeal by targeting the right mindset. Most entrepreneurs have dueling mindsets of optimism and pessimism, and both can lead to success. The inner optimist provides the belief that one can beat the odds and achieve success,...
by Diane Martin | Jul 10, 2019 | metrics, strategy |
Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against your marketing objectives, digital channels have made it easier than ever to...