About

The American farmer can be as elusive as a pheasant in an October cornfield — at least when it comes to engaging them with your marketing. It takes a special kind of expertise born of being raised on a farm, plus 50 years combined hard-earned experience marketing a multitude of agricultural products and services. Diane Martin and Jeff Walter offer their Marketing to Farmers insights each week.

Diane Martin

Diane Martin has been marketing to farmers for nearly 30 years. Born and raised on a diversified crop and livestock farm in northeast Illinois, Diane still lives in corn and soy country with her husband who is a consulting agronomist. She studied agricultural communications at the University of Illinois with an emphasis in advertising. During her career, Diane has helped market ag equipment, irrigation, cooperatives/retail, animal health and nutrition, swine and cattle genetics, precision ag and ag finance. Steeped in agriculture her entire life and an ag marketer for a good part of it, Diane’s experience runs deep.

Jeff Walter

Passionate about all things farming and communications, Jeff was born and raised on a corn and soybean farm that his dad and brother still operate. He was actively involved in the day-to-day workings of a modern farming operation, which also included poultry and livestock. Jeff studied ag communications at the University of Illinois, allowing him to combine two of his greatest passions. He has helped market a vast array of crop protection, animal health and heavy equipment products in his career. His love of farming and communications has enabled Jeff to hone a sharp perspective on both.


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