Your guide to getting the most out of content already created.

As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both captivating and informative. We’ve noted the changing information landscape, the challenges farmers face within that landscape, and how those challenges affect their purchasing decisions. As this landscape continues to evolve, so too does the content. To make it more effective and optimize the quality, we have found ways to creatively repurpose content. By boosting the SEO of stronger, more relevant content and securing the messaging strategies, repurposed content reinforces you as an authority in the subject and provides for new perspectives through more varied audiences.

REPOST AND
REPROMOTE

Consistent reposting and repromotion requires evergreen content, the kind of information that is always relevant to farmers. It enables you to reach new audiences, sample alternative headlines, and reach for updated links. Consider content on topics farmers face year-round and in most geographies, if possible.

REFRESH AND
REPUBLISH

To keep content fresh and relevant to the changing nature of ag, it’s imperative to update any stats, images and figures. This minimizes the risk of retitling, changing URLs, and maintains SEO value.

SUMMARIZE POSTS

Summarizing posts and linking within keeps ag professionals integrated within your site and introduces them to archived content that might be of interest.

CONVERT/SHARE
PRESENTATIONS

Presentations offer a more polished and professional option to edit and share content. Through SlideShare, take advantage of ways that you can display charts, graphs and other stats in a more digestible format. Ag audiences will appreciate the crisp, clean delivery of scientific and agronomic context.

SPIN-OFF LISTICLES

Launching from a listicle means many new content opportunities to explore. With a deeper dive into every fact and figure, these can each become their own post, along with hyperlinks across the content spectrum. For example, Successful Farming’s “6 Farmer-Tested Tools” launches a sidebar post about “The Greatest Tractor Ever Built.”

DISTRIBUTE EMAIL
SERIES

Email series offer an opportunity to deliver specific ag content, such as articles, product or equipment updates or promotions, and communicate with a direct audience. You set the frequency and receive an opportunity to distribute content to a captivated viewership.

CREATE VISUAL
CONTENT

With data and stats as the foundation, bring content back by producing infographics and instructographics to demonstrate the how-to. The ag world offers plenty to demonstrate, from planting, to product usage. Don’t forget to cite your sources and make the graphic accessible or as gated content.

CREATE EBOOK
OR GUIDE

Why limit yourself to one post? Create an e-book on the value of your products or demonstrate the mechanisms of your equipment in a how-to- guide online or in an app. Just be sure to keep it professional and substantive, and keep in mind that you’re creating for that ag audience.

APPLY HUB AND
SPOKE MODEL

The Hub and Spoke model gives you the opportunity to produce multiple content pieces that relate to the hub, and simultaneously drive more traffic to the hub. Use this as an opportunity to bring in creative content pieces through different mediums. This is also a great way to showcase the variability of ag media.

PRODUCE A/V
CONTENT

Reflect on previous posts by producing them in A/V content. Start an ag podcast or video series, host a webinar, or interview a veterinarian. Just remember to keep the segments to two minutes maximum.

Your guide to getting the most out of content already created.

As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both captivating and informative. We’ve noted the changing information landscape, the challenges farmers face within that landscape, and how those challenges affect their purchasing decisions. As this landscape continues to evolve, so too does the content. To make it more effective and optimize the quality, we have found ways to creatively repurpose content. By boosting the SEO of stronger, more relevant content and securing the messaging strategies, repurposed content reinforces you as an authority in the subject and provides for new perspectives through more varied audiences.