Investigating the Role of Secondary Research

Investigating the Role of Secondary Research

Does order matter in market research? When we think of market research, we think of focus groups of individuals giving their opinions about a product, while a strategically placed mirror hides a group of marketers and brand managers recording every conversation for...

10 ways to repurpose content

10 ways to repurpose content

Your guide to getting the most out of content already created. As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both captivating and informative. We’ve noted the changing information...

Regarding the radio: fine-tuning to ag

Regarding the radio: fine-tuning to ag

Radio is the one medium that has stood the test of time, bypassing technological challenges in all landscapes to maintain broadcast communication. In more rural counties and countries, where a larger part of the population is employed by agriculture, the reliance on radio is…

10 tips to understand and utilize SEO

10 tips to understand and utilize SEO

In its infancy, the internet was a way to organically seek information about a product, service or location. But now, type a search word into Google and it’s more impossible than ever to miss that the first and final third of every browser page results contain ads, known as Pay-Per-Click (PPC) advertising…

National Ag Day: Stand Up for U.S. Agriculture

National Ag Day: Stand Up for U.S. Agriculture

It’s an important day for those of us involved in agriculture. It’s an opportunity to share the great story of American agriculture with the rest of nation. Nowadays, too few people truly understand the role U.S. agriculture has on our daily lives. From providing...

Yes, you can plan for a crisis

Yes, you can plan for a crisis

How to manage the crisis before it happens. No one wants to go through a crisis. But crises do happen, even in ag – equipment fails, animal welfare activists go on the attack, a key executive goes to the competition, herbicide inventory falls way short of demand or a...

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.