Sifting content through the sales funnel

Sifting content through the sales funnel

Leading the ag industry with content marketing – The fine folks at Microsoft have reported that the average human attention span is eight seconds, shorter than that of a goldfish. That means we have to really up our game to keep you reading this, whether it hits you with emotion or hooks you with humor. You see, the power of persuasion…

Season’s Eatings: Setting the Holiday Table

Season’s Eatings: Setting the Holiday Table

The Holiday Season brings families, friends, cultures and traditions together. From lutefisk to latkes, black-eyed peas to Brussels sprouts, food is the common ground that unites us around the table. We would like to recognize the places throughout the country…

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.