How ag brands save themselves in 21st century media

How ag brands save themselves in 21st century media

The importance of brand safety in a changing media market. In its simplest form, the concept of brand safety is the protection of a brand against the placement of or exposure to inappropriate content. This is defined as content that is obscene, hateful, extremist,...

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.