How ag brands save themselves in 21st century media

How ag brands save themselves in 21st century media

The importance of brand safety in a changing media market. In its simplest form, the concept of brand safety is the protection of a brand against the placement of or exposure to inappropriate content. This is defined as content that is obscene, hateful, extremist,...

Investigating the role of secondary research

Investigating the role of secondary research

Does order matter in market research? When we think of market research, we think of focus groups of individuals giving their opinions about a product, while a strategically placed mirror hides a group of marketers and brand managers recording every conversation for...

10 ways to repurpose content

10 ways to repurpose content

Your guide to getting the most out of content already created. As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both captivating and informative. We’ve noted the changing information...

Regarding the radio: fine-tuning to ag

Regarding the radio: fine-tuning to ag

Radio is the one medium that has stood the test of time, bypassing technological challenges in all landscapes to maintain broadcast communication. In more rural counties and countries, where a larger part of the population is employed by agriculture, the reliance on radio is…

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.